Adding ad hoc images to Pinterest is easy.
Adding consistent content to Pinterest to use as a tool to drive traffic to your website is time consuming.
Considering the volume of content you will need to discover and publish to drive significant traffic. Fortunately, there are several Pinterest schedulers that can help.
And top of the pile – Tailwind a dedicated Pinterest and Instagram marketing app to help bloggers and small businesses schedule posts, discover content and measure success.
This review will answer the following 7 questions:
Question #1: What is Tailwind?
Question #2: What are some of the coolest features?
Question #3: How does Tailwind work?
Question #4: How to get started with Tailwind?
Question #5: How to measure success?
Question #6: Who else uses it?
Question #7: What does it cost?
Disclaimer: some of the links below are affiliate links, which means that if you choose to click through and purchase, I will make a commission. This commission does not come at an additional cost to you.
At its core Tailwind is a Pinterest and Instagram scheduling app. Tailwind is also an official Pinterest marketing developer partner, so you can be sure your account is safe with Tailwind.
Tailwind also include a number of innovative features to help you discover and publish content on Pinterest and Instagram.
Some of which include:
- Smart Pinterest scheduling
- Instagram scheduling
- Pinterest content recommendations
- Pinterest and instagram analytics and reporting
- Tailwind tribes
- Instagram listening
- Instagram hashtag monitoring
Cool feature #1 smart scheduling
If you have used Buffer to schedule other social media posts, you’ll know one of the first things you need to do is create a daily schedule for your posts.
Now, I love Buffer but the preset times Buffer automatically creates for you aren’t based on anything. It’s up to you to change that schedule based on when your followers are online or most engaged. And you’ll need to use a combination of different apps to determine that.
With Tailwinds smart schedule Tailwind will generate an optimised schedule using your Pinterest data to determine when your followers are most likely to engage.
All you need to do is tell Tailwind how many times per day you want to post.
It gets better.
Tailwind says you may find that the schedule it creates many not match your selection. This is because they may find that certain days may be stronger for your account, in which case they create additional time slots on those days.
Cool feature #2 Tailwind tribes
If you’ve been using Pinterest for some time, I’m sure you will have come across Pinterest group boards, If you’re not already a member of some.
The difference between your group board and Pinterest group boards is that besides the board creator, Pinterest group boards allow multiple collaborators. By requesting to join other group boards in your niche you can promote your pins to a much wider audience.
Tailwind tribes are Tailwinds version of Pinterest group boards.
Cool feature #3 Board lists
Board lists are a simple yet time saving feature.
A board list is like a folder that combines several boards in one ‘board list’ that you can select when your scheduling your pins using Tailwind.
With one click you can schedule to all the boards within a board list.
And they will save you a ton of time.
Cool feature #4 Intervals
One benefit of using a scheduler like Tailwind is being able to schedule to multiple boards at the same time (see feature #3 above).
However if you’ve created a board list containing several group boards, your same pin can get scheduled to each of those boards during the same day, which can make you seem spammy.
Unless you use intervals.
Intervals let you set a minimum time between each pin, from 10 minutes up to 90 days.
I set a minimum time of between 1-2 days so the pin cannot be published to any of my boards within that period.
Cool feature #5 SmartLoop
When you create a new ‘loop’ you are re-sharing (pinning) your content on Pinterest.
Pinterest rewards new pins and when you use Tailwinds SmartLoop it creates a new pin each time it schedules your pin to a board.
By using SmartLoop you can share your content to your personal and group boards.
There are two ways to use SmartLoop:
Evergreen SmartLoops reshare your content all year round – perfect for your best evergreen content.
Seasonal smart loops however are perfect for content you only want to share and certain times of the year for example for holiday campaigns or product launches.
Tailwind is broken down into these 4 main sections which can be accessed via the left hand side menu.
- Weekly summary – this is your dashboard overview
- Tribes – Tailwind tribe features
- Publisher – everything to do with scheduling and publishing your pins
- Insights – analytics and reporting
Let’s take a closer look…
Each time you login into Tailwind account you’ll see your dashboard overview, you can get back to this anytime by accessing ‘weekly summary’ in the left hand side menu.
Your dashboard overview is broken down into 5 cards or widgets. The first shows the total number of repins you’ve had for the week, comparing it to previous weeks. The next shows the total number of your domain pins you’ve pinned that week. The third shows how many new followers you’ve gained compared to previous weeks.
Down the right hand side the first widget provides information on your account setup, referrals with the final widget showing information on your most repined boards.
The Tribes page is broken down into the following sections: Your tribes, Find a Tribe, Insights (Beta) and Create a Tribe.
On the far right hand-side you’ll notice two icons. hover your mouse over them and you’ll see information related to how many tribes you’re a member of (you can join up to 5 without upgrading) and total number of monthly submissions – pins to tribes you’re a member of (your also limited to 30 submissions a month).
Your tribes (default)
Provides access to the Tribes you’re a member of starting from the left you can select each Tribe via a drop down menu where you’ll see info related to the Tribe and an overview which shows the number of re-shares, repins and your reshares and repins.
In the main screen you’ll see content that has been shared within the group, which you can filter by new, your (content) and content you’ve already shared.
Within this section you can also share content easily, add your own content or create a new tribe of your own.
Find a Tribe
As you’d expect you can search and join Tailwind Tribes in your niche.
Get insights on your Tribe activity broken down by Tribe and best performing pins within each Tribe
Create a Tribe
If you want to create your own tribe select ‘Create a New Tribe’ pick a name, select a category choose whether you want the Tribe to be public, request to join or secret. Add a Tribe description and some rules and select ‘Create Tribe’.
Publisher includes a lot of information and features – you’ll spend most of your time here.
The drafts page is a holding page for pins before you schedule them. If you don’t have any drafts Tailwind will provide a selection of content from with your domain or the around the visual web for you to add.
On the right hand side you’ll see your schedule which you can edit and add to.
The first section shows you details of each individual pin that you have scheduled in turn.
You’ll see a thumbnail of the pin, which board you currently have it scheduled to pin to, the time it will be pinned, pin description and radio buttons giving you the option to pin to Instagram, Facebook or Twitter.
Again on the right hand side you’ll see your schedule at a glance again which you can add new pins to and add or remove time slots.
SmartLoop is new and still in Beta so you won’t immediately have access to it. See my notes above on SmartLoop.le to create new SmartLoops, review upcoming scheduled pins, your loop performance and see upcoming pins in detail.
Publisher shows all of your recent pin activity which you can filter by category, board, pins from your website/s and date range.
This is where you set your schedule and will be one of the first actions you take within Tailwind once you sign up.
Board lists are a way for you to group a number of boards together which can easily be selected within one click in Tailwind.
Insights is analytics for your Pinterest account it’s very powerful providing you information on your overall Pinterest profile performance such as follower growth, pins and repins.
I’ll go into Insights in more detail in the next section.
To get started using Tailwind sign up with a free account by logging in with your Pinterest account.
Once you’ve created your Tailwind account and connected your Pinterest account go through all of the tasks in the ‘complete your account’ section until its at 100% complete or close.
And watch the ‘Video Guide Mastering Tailwind’.
Before you start setting up your schedule, add the Tailwind Chrome extension to your Chrome browser.
With the Chrome extension installed you will be able to schedule pins directly from images you see on any web page, from your browser and from within Pinterest.
Now setup your schedule
Select ‘Publisher’ then ‘Your Schedule’ you’ll notice several time slots will have already been pre-selected for you.
To change the schedule click on the small clock icons next to ‘Generate Queue’ edit the the number and select ‘Generate New Schedule’.
You’ll see your new schedule and time slots for each day of the week.
You will notice some time slots are white with a dotted green border. These are suggested time slots your pins often receive high engagement – click on them to add them to your schedule.
If you’ve installed the Tailwind for Chrome extension there are several places you can start scheduling pins from.
Login to your Pinterest account and anywhere you see a pin, hover over the pin and you’ll see the Tailwind icon.
To schedule the pin click on the icon and a new window will open.
The first thing to do is choose the board/s you want to pin this image to. Click within the ‘Type a Board Name’ field and choose the board or boards you want to pin to, then click the green ‘Add to Queue Now’ button.
Note: if you’re pinning to multiple boards you will see a white ‘Use Interval’ button next to the ‘Add to Queue Now’ button.
If you don’t select this when pinning the same pin to multiple boards, that pin could be pinned to those boards during the same time according to your schedule, which could be seen as spammy.
This is where the ‘Use Interval’ feature helps, by setting a minimum time interval (anywhere between 10 minutes to 90 days) between each pin. I typically use between 1-2 days.
I find this feature helpful when pinning the same content to multiple group boards which may have many of the same followers.
You can also schedule pins in the same way via a blog or web page, or from within Tailwind.
If there’s one thing I find slightly frustrating about this process is that it can seem to take a whilst for the Tailwind popup window to open and then again once you select ‘Add to Queue Now’.
Tailwind has built in useful Pinterest analytics into its dashboard by using the Pinterest API. At a top level this allows you to measure profile, board and individual pin performance.
Profile performance provides overview of your Pinterest profile health broken down into followers, total pins, total repins and comments. It also shows you vitality score, engagement score and engagement rate.
Virality score is a measure of your total repins decided by your total number of pins.
Engagement score is a measured of your audiences engagement with your pins by measuring total repins divided by total pins divided by 1k followers.
Engagement rate is measured by counting how many of your pins have at least 1 repin vs. no repins.
Board insights shows the total number of pins, followers, repins as well as virality score and engagement score for each of your boards by data range. You can also filter by groups boards, regular boards and secret boards although I’m not sure why you’d want to get insights from your secret boards!
Pin inspector follows a similar table format to the board inspector and allows you to see pin performance including, repins comments date pinned by board for a specific date range. Pins can also be filtered by category, board and your domain.
Pin inspector is a powerful tool for helping you understand how your pins are performing. For example: if you want to find out which board a specific pin has been performing on. Use the ‘By Board’ dropdown to select all of the boards you’ve pinned that particular pin, then use the search field to enter the name of the pin.
The final 3 sections, website insights, organic activity, referral traffic enable you to understand what people are pinning from your domain, see your latest pins and who’s engaging with them and see how much traffic is being generated from Pinterest provided you have linked your google analytics account.
Note: To get more detail information of clicks from individual URLs you will need to connect your Google Analytics account, once you have go to Google Analytics > Acquisition > Overview > Social > Pinterest, where you will see which URLs are receiving the most page views over a given time period.
There are many high-profile bloggers who use Tailwind they include:
Melyssa Griffin, Mariah Coz, Donna Moritz, Social Media Examiner, Razor Social, Post Planner, Peg Fitzpatrick, Catherine Brock, Neal Schaffer and Adam Connell
Tailwind has a free trial with no time limit, you can schedule unto 100 pins on Pinterest (30 posts on Instagram) before deciding to upgrade to a paid plus plan
Then you have two choices.
#1 pay monthly $15
This is a good option if the free trial didn’t give you enough to decide if Tailwind is right for you. But it still has its limitations.
let me explain:
Tailwinds monthly plan is unlimited in almost every way except you are limited to scheduling 400 posts per month. That works out to around 13 per day. Most successful Pinterest users I know schedule upwards of 30 posts per day.
#2 Annual $9.99/mo
Tailwinds annual plan has no limitations you can schedule 100 posts per day if you like.
Tailwinds annual plan is the best value working out at $9.99/month
- Very nice visual dashboard
- Solid getting started guides and tutorials (although there could always be more)
- Fairly responsive chat support (timezone dependant)
- Multiple ways to schedule content through the Chrome extension
- Smart scheduler is awesome
- Board lists
- Nice visual schedule
- Detailed analytics
Worth a mention: SmartLoop looks promising although I don’t have enough data yet to have an opinion on how effective this feature will perform.
The not so good good
- Quirky UI which takes some getting used to
- No information on click data from individual pins
- Can be slow to schedule pins from the Chrome extension
What are you waiting for?
Get started scheduling Pins with ease with a free trial of Tailwind. Click here to get started.