How important is building your email list?
And after creating your offer and becoming crystal clear on why someone should sign up.
Your only decision should be – how to deliver your offer to your readers, in exchange for their email address.
Fortunately landing page builders and popup software has come a long way in recent years. Your only problem? Which to choose?
Let’s help you decide!
In this post we’ll take a look at some of the most popular list. building plugins used by bloggers.
The sneaky way to discover which tools your competitors use
Ok, I get it, popular doesn’t necessarily mean best!
And I know some of you may say:
That these ‘influencers’ get paid huge affiliate commissions for using these products.
And it’s true they do.
However, most don’t promote products they don’t use themselves. And would not continue to use if they weren’t getting ongoing results from them.
So to find out what the top 10 list building plugins were. I made a list of the top 30 or so influencers that I follow, and I spied on them.
Here’s what I mean.
By using this neat little tool I was able to find every single piece of software that each of those influencers websites are built with.
There are two types of list building plugin I’ll cover in this post.
Those you send traffic to i.e. landing pages and those that you generate inbound leads from once they’ve landed on your website or blog i.e. pop-ups.
I hope you enjoy it.
Leadpages is a landing page builder that includes a number of innovative lead generation tools, Including:
leadboxes – subscription forms that can be triggered by clicking on a link (text, button or image) by exit intent or timed for example 5 seconds after someone clicks through to you website.
Leaddigits – capture leads on the go with mobile opt-in codes that captures prospects contact information via text message.
Leadlinks – create 1-click signup links add them to your marketing emails and let subscribers signup up instantly as in without being taken to a landing page.
You also get?
- Over 350 templates
- Always responsive design
- Mobile specific content, pages and pop-ups
- Select templates by highest converting
- Drag and drop builder
- A/B testing
- WordPress plugin
- Digital asset delivery
- Timed, scroll and exit intent pop-ups
- Pre-populated form fields
With Leadpages you can build any kind of marketing page, including landing pages, home pages, sales pages, thank you Pages, webinar registration pages, checkout pages and more.
Pages are built online through an online platform and published via a WordPress plugin, LeadPages own ‘superfast’ servers, your Facebook page or any other site.
Use Leadpages to collect leads from all of your favourite email service providers, marketing automation providers and CRM’s.
Leadpages has over 40,000 customers and boasts a number of successful influencers amongst them, Amy Porterfield, Derek Halpern, Bryan Harris, Rick Mulready, Pat Flynn, Screw the Nine to Five, Kimra Luna, Mariah Coz and James Wedmore.
“I knew from the second I discovered Leadpages that my email list was going to see some serious growth. From Day One, that’s exactly what happened. I’ve used Leadpages for my product launches, live webinars, trainings, sales pages, free giveaways and thank you pages—you name it.”
Amy Porterfield, CEO of amyporterfield.com
Where can you get it? Check out LeadPages right here:
A landing page builder built solely for WordPress as a premium WordPress plugin.
With it you get a visual drag and drop editor, 1 and 2-step opt-in forms.
Extend Thrive further with Thrive Leads to add light-box pop-ups an ‘Hello Bar’ style ‘sticky’ ribbon, inline forms, 2 step opt-in forms, slide in forms and an opt-in widget meaning you can and an opt-in form to any widget in your WordPress dashboard.
Similarly to Leadpages you can build any kind of landing page, web page or opt-in form with it. Thrive is also compatible with a large number of integrations and counting.
42,927 customers including John Lee Dumas, Jon Morrow, Josh Earl, Robbie Richards, Jeff Goins and Dave Coleman.
WOW, a 238% increase in conversions when I switched to Thrive Leads. This is the most powerful list building plugin I’ve used and the team behind it is ON FIRE!
Absolutely gets a recommendation from me.
John Lee Dumas
Because of it’s large feature set and one-off fee Thrive has become hugely popular amongst bloggers and online entrepreneurs.
Where can you get it? Check out the home page and explainer video here:
One of the most common questions I get asked is:
“which is best… leadpages or Clickfunnels?”
“if I have Leadpages do I need Clickfunnels?”
Thing is, unlike the 3 other landing page builders on this list Clickfunnels is very different and has significantly more features than Leadpages, Thrive or Instapage.
It’s not a great comparison.
Here’s what I mean:
With Clickfunnels you can also create membership websites, shopping carts, host webinars, and send marketing emails.
Here’s a quick rundown of some Clickfunnels features (straight off their website):
- Website hosting
- Landing pages
- Shopping carts
- Themes and templates
- Drag and drop builder
- A/B testing
- Sales funnels
- One click upsells
- Membership sites
- Digital assets delivery
- Email service provider
- Affiliate software and management
Check out this full list of Click Funnels features compared to some of their main competitors.
I know these products have to be different otherwise there would be no competitive advantage, right?
But Clickfunnels is so different that it is not just a landing page builder.
Besides, many Clickfunnels customers also use Leadpages.
Who uses it? As far I can see there are over 9,00 Clickfunnels customers, with Screw the Nine to Five, Amy Porterfield, John Lee Dumas, Lewis Howes and Bryan Harris amongst them.
Where can you get it? Check it here:
Prior to this post I knew very little about Instapage but have been keen to take a closer look at it, due to the positive feedback I’ve heard.
Instapage is simply a landing page builder and whilst it might not have some of the bells and whistles the 3 others I’ve included. What it does have it does pretty well.
With Instapage you get you get:
- The standard array of templates
- Drag and drop editor (very nice)
- Responsive design
- Upload templates from Themeforest and also share templates with others
- Digital asset delivery
- Multistep forms
- Pre-populating forms (from over 1,000,000 other landing pages within the Instapage network).
There are also a couple of other cool features worth highlighting, such as:
- Template importer
- Custom Google and Typkit fonts
- Image library (via Bigstock)
- Dynamic text replacement (great for AdWords campaigns)
- Collaboration tools (self explanatory but pretty neat if you have a team that might handle design, copy writing etc separately).
Oh, and not forgetting a FREE trial – well worth checking out! and something the other big 3 here don’t offer.
The Instapage drag and drop page builder is possibly the BEST I’ve seen. It works more like a desktop publishing app like Adobe Illustrator then any typical drag and drop builder.
Build pretty much build any kind of landing page, squeeze page, webinar registration page or sales page with it.
Possibly the biggest disappointment for some will be a small list of integrations for example as of this time of writing there is no ConvertKit or Drip integration.
I’m lacking on a stellar list of names here with the exception of Ryan Lee.
But from what I can tell Instapage is used on over 11,000 websites with most of its customers coming from Leadpages and Unbounce.
Where can you get it? Check it out here and sign up for a free trial:
OptimizePress is a premium WordPress plugin that has been around for a whilst now, compared with many of its competitors.
OptimizePress is in its second version now which came out in 2013. And from what I can tell hasn’t been updated since.
Includes it’s own FREE membership plugin called OptimizeMember. With this you can create your own membership site and offer free or paid online courses.
Templates: So ok what page builder doesn’t include templates. But OptimizePress templates include blog templates as well as online course templates. Features you’d expect to pay considerably more for elsewhere.
Drip feed content: Gradually drip your membership content out to members over the course of days or weeks.
With OptimizePress you can create pretty much an type of web page or site including, landing pages, sales pages, blogs and membership sites.
OptimizePress integrates with most of the usual suspects, Mailchimp, AWeber, Infusionsoft etc but doesn’t quite have the breadth of integrations others have.
Especially with some of the newer email service providers such as ConvertKit, Drip and Active Campaign.
According to ‘Built With’ Optimizepress has over 78,000 installs and boasts Ryan Lee, Melanie Duncan, James Schramko, James Wedmore, Digital Marketer and Chris Farrell as users.
However I’m pretty sure that Ryan Lee, Melanie Duncan and James Schramko use other services, so I’m not quite sure how accurate this list is now.
Where can you get it? Check it here:
And now for those that you generate inbound leads from…
#6. Sumo (formerly SumoMe)
Founded by chief sumo Noah Kagen Sumo provides free tools to help you grow your traffic, get more customers and track your success.
Share – has become one of the most popular social media sharing widgets/ plugins available. It’s also one of the most easy to setup and customise.
List builder, welcome mat, scroll box and smart bar – a suite of list building plugins, incredibly flexible easy to create and implement.
Track your success – content analytics, Google Analytics and heatmaps – it’s now possible to see website traffic stats without digging into your Google Analytics dashboard, understand exactly where your visitors click and how much of your content they read.
Sumo works with all of the major email services providers you would expect and want.
To date Sumo is ‘powering’ 555,928 sites and whilst it’s likely they’re not all using list building tools, that is still a pretty impressive number.
So it’s not surprising to see the likes of Rick Mulready, Problogger, Chris Ducker, Pat Flynn, Social Media Examiner, Tony Robbins, Bryan Harris and more, amongst customers.
Where can you get it? Check out their full range of features and try it on your site today:
Lead generation software to get more email subscribers including: pop-ups, exit intent pop-ups, welcome gates, mobile specific pop-ups, scroll boxes, sidebar forms and inline forms.
A lot of the main features and functionality described above are features you’d expect to find on any respectable list building app or plugin.
However there are a few pretty cool features that separate OptinMonster from the rest, they include:
Page level targeting which allows you to display unique offers based on a visitors location, and behavior on your site. Show more relevant offers to segments of your email list based on what they’re interested in.
A/B testing – easily A/B test opt-in forms, test different content, headlines, design, styles, and opt-in triggers, to see what converts best.
OptinMonster is compatible with all of the usual suspects.
Which you would expect considering over 300,000 website use it. Some of which include: David Siteman-Garland, Brian Dean (Backlinko) Michael Stelzner (Social Media Examiner), Joost de Valk (Yoast), Chris Brogan, Neil Patel, Michael Hyatt and John Dumas.
Where can you get it? Take a look at opt-inMonsters full range of features here:
#8. Hello bar
The original opt-in form that floats at the top or bottom of any page you enable it.
Also includes a number of other ‘styles’ including, modal light-box, slider (scroll box) and page take over the same as a welcome mat or welcome gate.
The difference being that you can set a different goal for each, such as to collect email addresses, increase your social media followers, drive traffic to a specific URL or display a simple announcement to your visitors.
Themes, setup and implementation all happen in an online app, so whilst there is a WordPress plugin to help you publish your Hello Bar your site doesn’t have to be built on WordPress to use them.
So long as you can edit your sites HTML or know someone who can.
Boost conversions by asking a leading question first, and present two different options on the next screen depending upon their answers.
Most of the usual suspect or Hello Bar can store email addresses for you to download later.
Who uses it: Over 29,000 live websites are using Hellobar, Neil Patel who created Hello Bar actively uses it on his blog.
Where can you get it? Try it on your site now:
#9. PopupAlly Pro
PopupAlly Pro is a WordPress only pop-up from Nathalie Lussier founder of AmbitionAlly an award winning entrepreneur, author and speaker.
Nathalie also happens to hold a degree in software engineering.
On the surface PopupAlly Pro doesn’t offer much more than other pop-ups we’ve seen in this list. with it you get usual lightbox pop-up, embedded forms, bottom of blog post opt-in and scroll triggered pop-ups.
It’s when you scratch beneath the surface things get interesting.
Going beyond the basic, you also get fixed or floating opt-in at the top of any page, bottom of page opt-in box, below the header opt-in boxes and email contact pop-up.
Mini survey questions – instead of showing the form on the first pop-up ask people a question first. Get them to make a micro commitment and then (depending upon their response) show them a second pop-up.
Smart subscriber recognition. Doesn’t it annoy you when you’re already on someone’s list, then you receive an email from them announcing a new blog post, you click through to their site then get hounded with the same pop-up you’ve already opted into?
With smart subscriber recognition this won’t happen. Because when your readers click on a link in your email, they won’t get any more annoying requests to sign up to something they’ve already signup for.
Page specific control – ok we’ve seen this before control where each pop-up is displayed.
Other cool stuff includes, customisable templates, A/B testing and detailed analytics.
Integrations: all the usual suspects except Drip again.
Where can you get it? Get the full details, sales page and explainer video right here:
However the bloom plugin does work with any other WordPress theme providing it has been coded according to Standards for Good Coding as defined by WordPress.
Nothing too groundbreaking with Bloom, you get the usual types of opt-in form such as pop-ups, inline forms, below content opt-in forms, widget area opt-in forms and require opt-in to unlock content (pretty neat).
Choose from over 100+ pre-made templates to get you started and customise from there.
These designs look pretty unique. But what I’m not sure of is, exactly how much you can really customise the templates you’re given. Without custom coding them yourself.
What you do get:
Targeted display settings, In a similar way to how OptinMonster can show different offers to depending upon behaviour or location.
With Bloom you can control where and when your opt-in will appear on your website. Meaning you can display it on specific post types and categories or on a per post or page level.
you also get a pretty neat dashboard that shows you impressions, conversions and conversion rates.
Bloom integrates with the majority of emails services you’d expect to see with the exception of Drip.
Bloom didn’t originally make this list but of the way Bloom is packaged as part of an Elegant Themes plan every Elegant Themes customer (currently over 400,000) will have access to the plugin.
Where can you get it? Bloom can only be purchased as one of their two plans which also gives you access to all of their themes and plugins.
Don’t forget your email service providers, all ESP’s have always included features which allowed you to embed a form on your website.
But until recently they looked pretty awful.
That has changed and it now seems every ESP offers some form of light box pop-up, scroll box and in some cases even landing pages (GetResponse, Clickfunnels, Mailerlite).
So check out your ESP before you go jumping into another paid subscription.
If you’re focused on building your email list, you’re likely going to need a combination of tools from both these two groups.
Which is why I wanted to I separate them in this way.
Happy list building!
*Some of the links on this page are affiliate links, which means if you click through and purchase I will make a small commission.
Have I missed one you’d like to see added? Please let me know in the comments…