Bloggers who succeed with affiliate marketing on Pinterest do two things very well:
First, they identify affiliate marketing techniques that get them results.
Second, they put 100% of their resources into executing and scaling those techniques.
But you’re probably wondering:
“How do I find actionable affiliate marketing strategies that work on Pinterest?”
In this post I will teach you a step-by-step process to help you get starting with affiliate marketing on Pinterest and earn your first affiliate commission in the next 7 days.
Are you ready to get started?
let’s jump right in.
#1 What is affiliate marketing?
Affiliate marketing is an arrangement by which a business pays a commission to you for sales generated from referrals you generate.
As a blogger you can earn affiliate commission on sales of software, physical products and information products.
One of the easiest ways to determine what products you should become an affiliate for is by looking at the products you use.
I have used Leadpages the industry leading landing pages creator for many years so it was an easy decision to sign up to their affiliate program.
How do you become an affiliate?
If you’re unsure whether the products you use have an affiliate program first, look around their website including the footer. If you can’t find one try Googling, the product followed by either the term ‘affiliate program’ or ‘partner program’.
Once you’ve found it, click on the link, complete the application and wait for a response – usually by email.
Once accepted you will be sent login details to their affiliate management software where you will get your affiliate links.
As you will see when you login, there is a lot more to these affiliate management products than merely being a repository for your affiliate links.
#1 Choose one product
You might be wondering “why chose only one product?”.
If you start out affiliate marketing sign up to every affiliate program and share your affiliate links everywhere, you will soon become overwhelmed and will result in few clicks or referrals.
By starting with one product you can refine and hone your strategy because you will be able to measure your success in a more manageable way.
And once you’ve found a process that works well for you it will be easier to repeat that with other products.
#2 Write and create your pins
It is likely you will get more than one affiliate link to promote for each affiliate product.
For example with Leadpages I can promote links to their free 14 day trial, pricing page, Facebook advertising course, coaching consultancy ebook and more.
Why promote multiple offers?
Not everyone will be ready to buy right away so you need to create offers for different lifecycle stages of awareness, evaluation and purchase.
Awareness: Prospects have either become aware of a product or service, or they have become aware that they have a need that must be fulfilled.
Evaluation: Prospects are aware that the product or service you’re promoting could fulfil their need, and they are trying to determine whether the product is the best fit.
Purchase: Prospects are ready to make a purchase.
Mapping offers to lifecycle stages
Awareness: eBooks, courses, blog posts
Evaluation: Webinars, live demos, demo video, pricing
Purchase: free trials, discounts, offers
The offers listed in the ‘awareness’ stage are appropriate for that stage because they help educate your lead.
The offers in the ‘evaluation’ stage, however, speak directly to how the product can help solve their needs, bridging the gap between the educational assets and product information.
The offers listed in the ‘purchase’ stage require more action from the lead, actions the they are more likely to take because they’re now more educated about their problem and why the product is a good choice for solving it.
Once you have decided on the offers to promote, create multiple pins and descriptions for each offer.
Create custom tracking links
Let me explain.
Each offer you promote will have its own affiliate link allowing you to track traffic, clicks and referrals for that offer.
But if you want to create different pins for the same offer/link you need to know which pin is referring the most traffic, clicks and referrals.
You can’t do that unless you create a separate affiliate links for each pin. You can’t do this in every affiliate management product, but it’s certainly worth enquiring to see if you can.
The image below is a screenshot showing the affiliate management dashboard for Leadpages and a custom affiliate link I created for a pin.
Writing pin descriptions
Writing effective pin descriptions will help your pins get discovered and encourage readers to click through.
To write an effective pin description, Include a hook to encourage your readers to click through, add keywords as they would appear within a sentence or paragraph, include relevant hashtags and include a call-to-action.
For example, if your offer is for a free trial include something like – Click here to get your free 14 day trial of leadpages.
Here’s an example of one of my pin descriptions offering free Facebook advertising ebook by Leadpages.
Inspire your next Facebook advertising campaign with these 250 Facebook ad examples. Get real ads to bring new life to your marketing, innovative sales copy and images that stop you in your tracks. Download your free copy here. #affiliate #leadpages #facebookadvertising
IMPORTANT! Make sure you disclose your pins are affiliate links you can do this in the pin description by adding #afflink or #affiliate. Failure to do this can cause you to be banned from Pinterest and even result in legal action.
#4 Create a Pinterest board for your affiliate links
In addition to creating a board solely for your blog posts.
Create a board just for your affiliate offers.
When writing your board description Include keywords in your board description add hashtags, just be careful not to overdo keywords.
It used to be ok to add multiple keywords to Pinterest board descriptions, not anymore. Like Google SEO, include keywords in sentences and paragraphs. And add hashtags at the end of your board descriptions.
Only pin your affiliate links to this board. Over time, the number of pins, offers, discounts will increase and become a valuable resource for your followers to get offers and discounts on the products they’re looking to purchase.
Your resources board will often have a higher virality score and engagement score than many of your other board. My resources board, Best Blogging Resources has the second highest virality score and engagement score after my personal blog board.
Virality and engagement scores are calculated by using the pin, repin and follower data Pinterest provides.
Virality score is a measure by the number of repins divided by the number of pins on a board.
Engagement score is measured by the number of repins divided by pins divided by followers then multiplied by 1,000.
#5 Pin your affiliate links to other boards
With all of your pins pinned to your resource board, pin your affiliate pins to other ‘relevant’ boards on your domain. Find, join and pin to relevant group boards – just be mindful of group board rules. And finally pin to Tailwind tribes.
#6 ‘Loop’ your affiliate pins consistently using tailwind
Affiliate marketing is a numbers game to earn a significant income/revenue from affiliate marketing you will need to refer a lot of affiliate sales.
Let me explain.
To earn $1,000 a month in affiliate commissions from a $29/mo product paying at 30% commission you will need to generate 115 sales.
And you’ll need to generate a lot of clicks on your pins to drive those sales. That means pinning consistently.
Pinning images to all your boards is time consuming.
To schedule your pins, I recommend using Tailwind to schedule all your pins to all of your boards, group boards as well as Tailwind tribes.
Tailwind is a Pinterest and Instagram scheduling app. Tailwind is also an official Pinterest marketing developer partner, so your account is safe with Tailwind.
Scheduling pins on tailwind is as easy as setting a publishing schedule, sourcing pins and adding them to your queue.
Tailwinds SmartLoop is a new feature of Tailwind that is still in Beta although you can apply and get granted access now.
When you create a new ‘loop’ you are re-sharing (pinning) your content on Pinterest.
Pinterest rewards new pins and when you use Tailwinds SmartLoop it creates a new pin each time it schedules your pin to a board.
There are two ways to use SmartLoop:
Evergreen SmartLoops – reshare your best content all year round – perfect for your best evergreen content.
Seasonal SmartLoops – are perfect for content you only want to share at certain times of the year for example for holiday campaigns or product launches.
#7 How to optimise your affiliate marketing on Pinterest
To track progress, you will need to check data from several sources. Pinterest data will tell you will pins are receiving the most impressions, clicks and repins.
You can also see this in Pinterest by going to ‘Analytics’ and scrolling to the bottom of the page. You’ll see top performing pins by impressions, saves and clicks.
This will give you good info on which pins are driving clicks and traffic to your affiliate links.
To see if those clicks are converting you must check data from your affiliate dashboard you will see stats on clicks, referrals and commissions (converted referrals).
- Choose one product to begin with and join their affiliate program
- Create multiple pins for multiple offers
- Create a board solely for your affiliate pins
- Pin to other relevant boards group boards and tailwind tribes
- Use tailwind to automate your pinning
- Check Pinterest analytics and data in you affiliate dashboard to see what working